Capabilities · midday

Grow, build, teach. Three seed packets.

The same three things I do on the acre and at work. Pull a packet and the instructions slide out: who it's for, when to sow, the cadence, when you'll see the harvest.

pull onethe instructions are inside

pull the instructions One Acre Fields · seed packet 01 est. 2022

GrowFractional product leadership

Varietyfor founders with engineers and no one owning the roadmap 2 to 3 days a week

Instructions · Grow

How to grow this

ForSaaS and fintech founders, seed to Series B

SowMonth one. I read everything, talk to everyone separately, come back with one page.

CadenceTwo to three days a week. Weekly decisions, written down.

HarvestNinety days. Fewer things that ship on time, and a hire plan for your full-time head of product.

KeepRemote first, on site when you need me. Three months minimum.

plant first, build laterwhat the beds taught me

pull the instructions One Acre Fields · seed packet 02 est. 2022

BuildAI delivery, shipped

Varietyfor companies that decided, and need it built not decked 4 to 8 weeks · fixed scope

Instructions · Build

How to grow this

ForTeams putting AI into a product or a process

SowOne workflow where it removes real hours, not the one that demos well.

CadenceYour stack, your data, your team watching.

HarvestFour to eight weeks. In production, measured against the manual way, handed over with evaluation.

KeepNo lock-in. Nothing you can't explain to a regulator.

shipped, not deckedI still open the code

pull the instructions One Acre Fields · seed packet 03 est. 2022

TeachFounders and teams

Varietyfor founders, product teams and accelerators workshops · coaching

Instructions · Teach

How to grow this

ForFounders, product teams, accelerators

SowA conversation about why, before the plan and the numbers.

CadenceWorkshops, coaching, the occasional cohort. 120 trained with RMIT, USAID and ICTA.

HarvestWhen the why is clear enough to say no with.

KeepThe sentence: if it isn't your why, you won't have the gas.

if it isn't your why, you won't have the gasthe sentence I keep saying

Every packet, the first thirty days

WK 1survey the plot WK 2cut before you plant WK 3one page back WK 4then weekly

Talk · the next step

Bring me the acre you actually have.

Questions founders ask, answered before the call, live on the contact page.

Book 30 minutes