If it isn’t your why, you won’t have the gas.

Placeholder opening in your voice. A room of founders, a whiteboard, one question: why are you building this?

Placeholder. For a business the answer is revenue, cost or resilience. For a founder it’s something bigger, and it has to be yours.

Borrowed reasons run out

Placeholder. The founders who borrowed their why from someone else ran out of gas first. Not the ones with the least money; the ones with the least reason.

If it isn’t your why, you won’t have the gas.