A KPI dashboard by brand and location with a period-comparison mode, and a Perplexity-style thread where a brand manager asks which promotions worked last quarter and gets an answer with charts and attachments, inside a space with its own files and instructions.
Placeholder until confirmed.
A pilot, 2025.
A pilot. The surprise was the change management, not the technology. Younger users are curious and poke at the agent; experienced operators, given the right approach, get far more out of it, because they already know what a good answer looks like. Designing for the second group is where the value is.
