What was there
Capital Alliance wanted to democratise investing for everyday Sri Lankans. That meant the whole journey, not a screen: understanding the target segments, the landing pages that reach them, a digital onboarding and sign-up that a first-time investor can finish alone, the investment portal they trade in, and the research they read, all inside one private area.
The research side had to replace a habit: sell-side research and live market data emailed by the analyst, now self-served by the investor. Dense above the fold on purpose, because a market screen is read in seconds, with the market’s own words first and every number one click from its source.
